How do you reach your audience?

Those who owns a website of any type, but especially those who write on a blog, surely know how much work is required to write useful and engaging content. If it’s a business site, or a technical blog, writing only serves as the final step. The final step after hours spent studying the subject and determining how best to structure the article. Of course, after all this hard work site owners want their posts to have a wide reach and be read by their target audience, but this is simply not always the case. You write and post, and then share as much as possible through social networks and your inner community, but often it just isn’t enough to reach the eyes and ears of your niche audience. Newsletters are always an option, as they are a decent way of letting people know through email notification when a new piece of content has been published. However, now there is a better alternative: push notifications.

Why use Push Notifications?

Push notifications are not a new development. This is a software component risen in (and thanks to) the mobile apps world. With push notifications, our preferred apps send us signals immediately when an event occurs that we will want to hear about right away, and it’s almost all automatic. Marketing experts and web developers understood that there were many advantages to trying to implement some mechanism like this on desktop websites versions too. And so they did!

Now, with push notifications, the website will send through the users browser a pop-up custom message to alert them, no matter if the website is currently opened or not. Push notifications don’t require user details like location or email address, only that they allowed the site to notify them when new content is made available.

How to Add Push Notifications

Setting up push notifications on WordPress sites can be achieved using plugins. As soon as a web master installs and configures a WordPress plugin for push notifications, users will begin to receive messages asking whether they want to allow push notifications or not. Of course, it’s equally easy for the user to opt out the push notifications at any time.

OneSignal Push Notifications Plugin

One of the most widely used WordPress plugin is surely OneSignal, which is “trusted by over 210,000 developers and marketers including some of the largest brands and websites in the world”.

Its main features are:

  • Supports: Chrome (Desktop & Android), Safari (Mac OS X), and Firefox (Desktop) on HTTP and HTTPS sites
  • Targeting Segments to send notifications to specific visitors based on language, number of times they’ve visited your blog, etc
  • Opt-In Customization to choose when and how to ask your visitors to opt-in to browser notifications
  • Real Time Analytics
  • A/B Testing
  • Scheduled Notifications

If this looks like the plug-in for you, just install and wait for the results!

Conclusion

Push notifications are a very powerful tool and really easy to use with WordPress sites. In fact, it’s just a matter of plugin installation. In this article we suggested OneSignal, but there are many other options with their own lists of features. Just choose the correct one for your site, and watch what push notifications can do for you!



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